IN-HOUSE CREATIVE

Elevate marketing materials for managed services DBA of Aerotek staffing firm.

EASi is the engineering and sciences services arm of Aerotek–operating companies within Allegis Group, a global staffing enterprise. EASi is predominantly a relationship-driven sales organization with minimal external marketing. Their website serves solely as a brand awareness piece and external marketing campaigns are limited, but sales support is vital.

As a leader in engineering and sciences services spanning aerospace & defense, energy & utilities, consumer & industrial products, pharmaceutical & biotech, transportation, heavy equipment and medical devices–they deal with BIG business that have to ensure they know their stuff. Technical reports, white papers and SME-driven content is essential to their business and sales organization, and my goal was to help EASi stand out from their competitors. Just because the content is complex, technical and robust, doesn’t mean it can’t be appealing to the eyes and easy to digest.

As an in-house designer on the Aerotek marketing team, myself and my two designer colleagues are responsible for the brand, marketing, sales and internal support of all DBAs under the Aerotek umbrella including EASi and Aston Carter. While the bulk of the work is for Aerotek, we often get the opportunity to utilize our skills to elevate the branding and design of materials for the other organizations as well.